Full Professor

Address:

Vrije Universiteit

Faculteit der Economische Wetenschappen en Bedrijfskunde (FEWEB)

De Boelelaan 1105

1081 HV Amsterdam

Short CV
Ruud Frambach (1965) is Professor of Marketing and Department Chair at the Vrije Universiteit Amsterdam since 2000. He holds a PhD in Marketing (1993) from Tilburg University. From 1992 to 2000 he was a member of the Marketing Department at Tilburg University as an assistant and associate professor, respectively. From 1995 to 2000 he also held a part-time position at Ghent University (Belgium). His research interests include innovation adoption and marketing strategy. He has published papers in journals such as the International Journal of Research in Marketing, Journal of Marketing Research, Marketing Letters and Journal of Business Research and has co-authored several books on Marketing Strategy.

Research themes

Innovation adoption:
- Drivers of adoption stages (with Joep Arts)
- Conditional adoption (with Machiel Reinders)
- International adoption (with Hester van Herk & Manoj Agarwal)
- Adoption of on-line marketing channels (with Henk Roest & Trichy Krishnan)

Marketing Strategy:
- Value pricing (with Paul Ingenbleek & Theo Verhallen)
- Market orientation (with Paul Ingenbleek & Erno Kuiper)
- Competitive responsiveness (with Marion Debruyne & Rudy Moenaert)
- Marketing channels (with Erik Mooi)
- Strategic innovation (with Marion Debruyne & Bob Rietveld)

Education themes
Marketing Strategy (Master of Science in Marketing)

Academic Seminar (Master of Science in Marketing)