EDEN Doctoral seminar on managerial issues in marketing

EDEN calls to everyone’s mind the garden of earthly delights to which the Book of Genesis refers. It evokes the attractive and creative environment that EIASM offers to young promising scholars who undertake the exciting doctoral adventure.
Through the creation of EDEN, EIASM will contribute to the most critical phases in a scholar’s life cycle : i.e. his/her introduction to and early growth on the academic market. Thanks to its unique image and its organizational competitive advantages (core of associations, autonomy and flexibility), EIASM can indeed be very efficient at :

The development of EDEN will be organized around an integrated set of doctoral seminars which will bring participants into systematic interaction, leading them to comparing their approaches and cross-examining their research work. It will consist of a mix of intensive one-week seminars dealing with advanced research methodology issues in Management, as well as with the frontiers of their specific area of interest.

EIASM involves not only the best doctoral students and their supervisors, but also the institutions to which they belong. Therefore the doctoral seminars will be decentralized : alternating locations and establishing « linkages » with leading European Business Schools. Since June 1988, when the programme was launched, 2010 doctoral students from all over Europe have become EDEN fellows and 238 professors have acted as EDEN faculty members.

The programme in Marketing will include seminars on :

Professor Peter Verhoef, University of Groningen

Peter C. Verhoef (1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics, University of Groningen, The Netherlands. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, the Netherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Quantitative Marketing and Economics, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003. He is currently an editorial board member of the Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Service Research, and International Journal of Electronic Commerce. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management. He has consulting experience for several companies, such as KPN and Achmea. He is also the director and founder of the Customer Insights Center, University of Groningen.

Stijn van Osselaer, (1971) is Professor of Marketing at RSM Erasmus University. Earlier, he was on the faculty at the Graduate School of Business of the University of Chicago, as an Assistant Professor (1998-2002), Associate Professor (2002-2003), and Visiting Professor (2005). In 2007, he will serve as a Visiting Professor at the London School of Business. His research on consumer learning, branding, and loyalty programs has been published in, for example, the Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Psychology: Learning, Memory, and Cognition, and the Journal of Consumer Psychology. He won the Ferber Award for best article based on a dissertation in the Journal of Consumer Research. Van Osselaer serves on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing and is an Area Editor for the International Journal of Research in Marketing. He co-chaired the Consumer Behavior Track of the annual conference of the European Marketing Academy (2005 and 2007) as well as the Association for Consumer Research European Doctoral Symposium (2007). Van Osselaer’s has taught Marketing Strategy, Consumer Behavior, and Behavioral Decision Theory to undergraduate, MSc, MBA, Executive MBA, MPhil, and PhD students.

Ajay Kohli, Emory University, is the Isaac Stiles Hopkins Chair in Marketing at Emory University’s Goizueta Business School. Professor Kohli has previously taught at the Harvard Business School and The University of Texas at Austin. He has also taught at the Koblenz School of Corporate Management, Germany, and Norwegian School of Management, Norway, and led executive education seminars in the U.S., Europe, Asia, and Latin America. He has been recognized several times for teaching excellence, and is the recipient of the Jack G. Taylor Teaching Excellence Award at UT-Austin.
Dr. Kohli has served as the founding Dean and Director of Emory University’s doctoral program in Business. Professor Kohli has conducted extensive research on building market-oriented organizations, sales management and industrial marketing. Thompson ISI lists him among the 100 most cited scientists in Economics and Business during the 1993-2003 decade. His research on market orientation with Dr. Jaworski received the Alpha Kappa Psi award for the best practice-oriented article published in the Journal of Marketing and the Sheth Foundation /Journal of Marketing award for long-term impact on the field of marketing. His work with Professors Jaworski and Menon, received the Jagdish N. Sheth Award for the best article published in the Journal of the Academy of Marketing Science in 1997. He is also the recipient of the college-wide Award for Research Excellence at UT-Austin.
Dr. Kohli’s research appears in many leading journals including the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of Academy of Marketing Science, Journal of Market-Focused Management, Marketing Letters, Journal of Business Research, and Industrial Marketing Management. He serves on the editorial boards of the Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Journal of Business-to-Business Marketing, and the Asian Journal of Marketing.

The marketing field is changing rapidly nowadays. Important new themes, such as getting connected to customers, co-creation, and brand cultivation, are getting attention. In this course the aim to discuss the latest theoretical developments within the scientific marketing (management) literature.

The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective. In the first theme Prof. Kohli will discuss topics such as market orientation, marketing’s influence within the firm, and market-driven innovation strategies. In addition, he will discuss the theory construction process, and what scholars can do to develop rigorous, interesting and high-impact theories pertaining to marketing strategy. In the second theme Prof. Verhoef, will discuss several topics within customer management, such as customer metrics, customer lifetime value, modeling customer behavior, and multi-channel customer management. Prof. van Osselaer will discuss the extant literature on branding in marketing. He will have a behavioral perspective discussing how psychological theories can be used in brand management research focusing on issues, such as memory and consumer learning, brand equity and brand extensions.
The course will consist of both lectures and discussions of scientific assigned articles from leading marketing journals.

TIME AND LOCATION
The seminar will be held in GRONINGEN, The Netherlands
The programme will start on November 26, 2007 and is scheduled to end November 30, 2007

PARTICIPATION FEE
The participation fee is 1500 €. This fee includes participation to the seminar, the documents, lodging and full board.
Doctoral students will be assigned rooms for two. Should you wish a single room, an extra fee of 50 € per night will be charged to you.
Cancellations made before November 9, 2007 will be reimbursed with 10% deduction of the total fee. No reimbursement will be possible after this date.

EIASM SCHOLARSHIPS
The Institute offers a limited number of scholarships of 700 € each. Scholarships are strictly limited to students coming from an EIASM Institutional Member (the Academic Council). Allocation of the scholarships is entirely at the discretion of the European Institute.

APPLICATIONS
Interested doctoral students should register online (and add the required documents) no later than September 26, 2007. Besides doctoral students, other researchers may participate. The number of participants will be limited to create a stimulating environment. The selection among the applicants will be conducted by the Institute’s Faculty. They will review the following documents which should necessarily complement each application form:

REGISTER ONLINE

For more information, please contact:
Ms. Nina Payen
EDEN Manager, EIASM -  PLACE DE BROUCKÈRE-PLEIN - 31 - 1000 BRUSSELS - BELGIUM
Tel: 32 2 2266661 - Fax: 32 2 5121929
Email: nina@eiasm.be