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Qualitative and quantitative Research methods

Nyenrode Buisness Universiteit

course

Qualitative and Quantitative Research Methods (QQRM)

contact

21 hours (7 sessions of 3 hours)

period

November and December 2007

instructors

Prof.dr. Ronald Jeurissen (coordinator)

Prof dr. Kees van  Montfort

Dr. Sharda Nandram

Dr. André Nijhof

objectives

This course aims to:

1.

Make participants acquainted with a number of important empirical research methods in management science, both qualitative and quantitative.

2.

Enable participants to achieve a good fit between research questions and methods of empirical data collection.

3.

Improve participants’ ability to critically examine empirical work in management science from a methodological perspective.

content and

course format

The outline of the course is as follows:

Session 1: the semi-structured interview (Jeurissen);

Session 2: the case study (Nijhof);

Session 3: the Behavioural based Interview and Critical Incident Method (Nandram);

Session 4: the factor analysis model (Van Montfort);

Session 5: the path model (Van Montfort);

Session 6: the complete SEM model (Van Montfort).

Session 7: Feedback session on SEM, for those researchers working with SEM

Sessions 1 to 3 will deal with the a number of popular and effective forms of qualitative research. Both the data-collection and the analytical methodology will be explored. Examples of real research conducted by the instructors will be used to illustrate the methodology. In the first session a widely accepted 8 steps approach for building theory from case study research will be discussed and applied to a study on decision making in organisational change.

Session 4 to 6 (7) will deal with Structural Equation Modelling or SEM. This has become a main statistical tool in many fields of science. It is the standard approach of factor analytical and causal modelling in such diverse fields as economics, management, marketing and finance.

The quantitative part of the course will give an introduction to the theoretical statistical aspects of SEM as well as the computer software package LISREL. After the three sessions the participants may apply the SEM modeling approach to real data, for instance the data of an actual research project. Finally, in an additional session, which is facultative, every participant may present the results of their SEM analyses.

Each lesson will have the following structure:

1st part: theory

2nd part exercise, assignment

3rd part: feedback and discussion

literature

- Reader

- LISREL 8: User’s Reference Guide, By Karl Joreskog and Dag Sorbom (Scientific Software International, isbn 0-89498-040-8)

advance knowledge

Basic knowledge of statistics (bachelor Economics, Business Administration or Social Sciences)

The language of instruction will be English.

 

 

Course dates and location

Thursday November 15 Executive cursusruimte 1

Thursday November 22 Executive cursusruimte 1

Thursday November 29 AH building, room D

Friday December 7 Executive cursusruimte 1

Thursday December 13 Executive cursusruimte 3

Thursday December 20 Executive cursusruimte 1

Time

9.30 - 12.30 h

Location

Nyenrode Business Universiteit, Breukelen. Albert Heijn Building.

Registration

Is closed.

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