Course in Structural modeling

SOM COURSE IN STRUCTURAL MODELING

(2 ECTS)

Lecturer:

Michel Wedel (Universities of Groningen and Michigan)

Aim:

The objective of this course is to provide an overview of research in structural models in marketing, particularly as it regards the New Industrial Organization paradigm (NEIO). The goal of this course is not only to introduce a body of literature on a rapidly emerging field but also to give you a strong foundation in critical thinking in the modeling area and to help you develop your own research interests. The fact that most of the papers discussed in the course are very recent testifies to the speed with which this area develops.

Requirements/preparations:

You are expected to read all papers (about 11 papers) and evaluate them critically. For every session, read the papers in the order that they are listed in the syllabus. All papers are available in pdf format. There is also a list of recommended readings. We will not extensively discuss these papers in our meetings but they are included them in the syllabus because they are important papers in the areas that we cover. Before the sessions, you have to hand in assignments A to H. After the entire workshop, you need to write a short proposal about your own research as a result of this course (1-5 pages).

Date:

January 8 & 9, 2007.

Venue:

Het Kasteel, room 1.12, Melkweg 1, Groningen.

Tuition Fee (for non-SOM participants):

500 euro (including accommodation, literature, lunches).

If you are interested in participation in this course please send an email to SOM’s secretary Astrid Beerta (a.beerta@rug.nl).