Code:

BERMASC004

Course type:

Advanced specialisation course

Long name:

Managerial Decision Making and Decision Support with Applications in Marketing

Short name:

MDM&DS

ECTS:

5

Language:

English

Lecturer(s):

Prof. dr. B. Wierenga and Prof. dr. J. Eliashberg

Contact person:

Annette Bartels (secretary)

Coordinator:

Berend Wierenga

Faculty:

RSM Erasmus University

Number of lectures:

10

Hours per lecture:

3

Goal:

The participants will become familiar with the major concepts, theories and current research, relevant for the study of decision making in management. Nowadays, a wide variety of support technologies is available to help managers make better decisions, and the participants will get insight in the principles and the effectiveness of these technologies under different conditions

The second part of the course will provide the participants with in-depth insights about decision making and the use of models in the area of new product development, which is important for the management of innovation.

Marketing decision making is chosen as the application domain, but the content of the course is also very relevant to other areas of managerial decision making.

Course contents:

First part of the course

Topics:

Second part of the course

Decision making in new product development (innovation)

The following topics will be treated:

Examination:

Written exam

Literature:

Reader

Additional information:

During class sessions papers will be presented and discussed by the course participants. Also, the participants will have to do two assignments.