Advanced Survey Methods | | 
Code: |
BERMAMC003 |
Study year: |
2007-2008 |
Long name: |
Advanced Survey Methods |
ECTS: |
5 |
Language: |
English |
Lecturer(s): |
dr. A. Hak |
Contact person: |
dr. A. Hak |
Coordinator: |
dr. A. Hak |
Faculty: |
RSM |
Number of lectures: |
10 |
Hours per lecture: |
3 |
Goal: |
The objective of this intensive 5-week course is to provide students with the skills to design, conduct and publish excellent survey research, i.e. research in which data are collected from a population (or a sample) of individuals, households or businesses by means of a standardized questionnaire. This is an advanced course in which it is assumed that students are familiar with the basics of survey research. Students must pass a test of this basic knowledge in the first session of this course. |
Course contents: |
This course gives hands-on instruction about how to design and conduct a survey. Sources of sampling error as well as non-sampling error and their remedies are discussed. Special attention will be given to designing and conducting business surveys.
The main topics covered are:
· |
Criteria for choosing survey research rather than another research design such as the case study or forms of qualitative interviewing. |
· |
Sources of coverage, sampling and response error and their remedies: the concept of selection bias, sampling strategies, methods for reducing non-response, and post-hoc assessment of selection bias. |
· |
The underlying assumptions of standardized questioning: the response process model and its specific characteristics in business surveys. |
· |
Sources of non-sampling error and their remedies: principles of questionnaire construction, pretesting techniques, and post-hoc assessment of data error. |
- |
Mode differences: how response rates and data quality are affected by the mode of questioning (face-to-face interview, telephone interview, mail questionnaire, and particularly the web survey). |
This course will not deal with issues of statistical analysis. |
Examination: |
Students must hand in an assignment every week to demonstrate their understanding of important aspects of the survey research process, and write a final overall paper (to be handed in after the course). This final paper will be graded. |
Literature: |
Robert M. Groves et al. (2004), Survey methodology. Wiley (ISBN 0-471-48348-6) |
Additional information: |
Please note: This is a 5-week course. The required effort is 1 ECTS (28 hours) per week. |
For schedule and registration form please visit www.erim.eur.nl
(follow “Doctoral Programme”, then “Doctoral Courses 2007-2008”). Direct link: http://www.erim.eur.nl/ERIM/Doctoral_Programme/Doctoral_Courses_2007-2008
For more information please contact:
Erasmus University Rotterdam
ERIM office
Room T06-09
Burg. Oudlaan 50 tel.: 010 – 4082259
P.O. Box 1738 fax: 010 – 4089640
3000 DR Rotterdam e-mail: mlissenberg@rsm.nl
ERIM charges external participants € 1.200- fee per course.
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